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Smart Balance Wheel And Electric Tricycle Market

C-STAR Industrial Limited | Updated: Jul 07, 2017

At any time, the market shape, whether as a whole industry or business are the focus of attention. Which includes the operating characteristics of the market, industry characteristics and the development of historical form are an integral part. Also as a new type of energy transport, China's electric car industry is also gradually forming its own characteristics and attributes.

"Fall" and "rise" both the status quo is different

Thanks to the beginning of China's Smart Balance Wheel earlier, the development of a long time, Smart Balance Wheel industry seems to be encountered in 2014, a decline period. Compared with the same period in 2013, the first half of 2014, electric car sales fell significantly, reaching 6 percentage points, in some areas even directly down 20%.

In the product features, electric two-wheeled products, whether from the appearance of the form or product features are already very mature, also brought a high degree of homogenization of the product phenomenon. Various manufacturers of product updates is gradually weakened, product innovation has also suffered a bottleneck, did not emerge a few years ago all the rage of the industry classic products.

So for the Chinese electric tricycle, the product development process is not as obvious as the electric two-wheeled and prominent. Electric tricycle industry can be said to be more than electric two-wheeled vehicle industry, "grassroots." From the beginning, electric tricycles located in urban and rural transport vehicles, more low-end, tricycle target customers can be divided into five categories, including rural people, urban low-income groups, individual business groups, laid-off workers groups, crowd. In addition, electric tricycle products in innovation and not much change. But with the electric tricycle market continues to expand, electric tricycle products will also be further enhanced. In addition, in the process of continuous development, electric tricycle market has gradually shifted from the rural market to the urban market, and achieved good results. In the coverage of the crowd, has also been gradually shifted from the elderly to young groups, population coverage to further expand.

In the way of marketing, electric tricycles can be said to imitate the experience of Smart Balance Wheel field. One of the most obvious is the use of television media emerging marketing. 2013 Smart Balance Wheel companies have begun to use television media implantation advertising brand promotion, a time the TV screen to become the main battle for the brand battle. Also in the field of electric tricycle, Jinpeng, Huaihai Zongshen and other first-line brand also began to use television media and other brand advertising, a time to imitate. Have to say, Smart Balance Wheel in the industry's successful marketing experience has been reasonably applied to the tricycle industry.